first_imgKINGSTON:Road race veterans Rupert Green and Arieta Martin secured the respective male and female 5K titles at the Running Events 5K at Emancipation Park, New Kingston, on Sunday.Green, who represented Double Marchers club, won in 16:07, beating arch-rival Shawn Pitter of Body By Kurt (16:25). Ronique Williams, unattached, was third in 17:00.”I had to work very hard for this victory,” said Green. “Pitter had a huge lead on me, and I had to chase him all the way to the 3k, but once I got in front, I maintained my pace and the lead to the finish.”Martin, who also represented Double Marchers, stopped the clock at 20:50, followed by Karlene Blagrove, who clocked 21:59. Ina Daley was third in 22:16.She was doing the course for the first time.”I am pleased with my effort today. I am just coming off an injury, and I executed my race plan properly. The course was a tough one with a lot of inclines, but I enjoyed testing myself out there today,” exclaimed Martin.The 5K walk for the men went to Lenworth Hunter, while Paula Sinclair took the female equivalent.Worthy causeProceeds from the event will go towards the Wortley Home for Girls and, according to board chairman Raphael Sangster, the initiative is a welcome one at this time.”On June 29, we had a fire, which destroyed our dorms at the girls’ home, and it was the idea of Mr Alfred Francis to stage a 5K to raise funds to assist in the rebuilding of the dorms.”So I must say thanks to the Running Events team for their kind gesture, and we hope the success of the event will go a far way in helping us to get back on track at the Wortley Home for Girls,” said Sangster.Race director Francis believes the event was well received by the over 900 participants who came out to support the cause.”Even though August is a tough month to stage road races, we decided we had to put this event on to assist the charity, and we are pleased at the turn out and proud of the initiative.”Keisha Bowla-Hines of Trinidad & Tobago was pleased with her first road race on Jamaican soil.”My family came to Jamaica on holidays, and I went on the Running Events Limited website and saw that they had a race, so I decided to compete, and I must say that it is a fantastic event for a worthy cause,” said Bowla-Hines.last_img read more

first_imgMentioning analytics and content marketing opportunities in the same sentence will usually draw some dumbfounded expressions. This is because there’s an apparent marketing disconnect between the two as co-dependents. Without analytics to measure your content marketing strategy, you would be hard-pressed to have any sort of analytical sense of how your content is performing. Conversely, without content, your metrics would have fewer things to measure.George Passwater, SEO content marketer extraordinaire, offers an insightful take on the fusion of SEO and the creation of content marketing opportunities. In his eyes, there are a number of oft-unexplored ways to combine the two for bountiful results. Here are some ideas:Use SEO keywords for story and content ideas. Whenever you need a topic, this can be a go-to resource with dual benefits.Look at your email newsletter for valuable data. Not only will it be helpful for the newsletter itself, but it will also provide you information on the content that fills out the newsletter.While not entirely revolutionary, combining analytics and content to create new opportunities is a frequently overlooked idea that can revitalize your content marketing. For more on finding the metrics that can create content marketing opportunities, read the full article by Passwater.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more